Welcome

Welcome to iFootball Betting, home of free football betting advice and general discussion of all things football. For several years, I have been successful in making a profit from betting on English Premier League and European football markets. I hope this blog provides an insight into my approach to football betting and a source for others to benefit from my experiences. Good luck and feel free to get in touch...

Sunday 21 April 2013

Premier Trade: Liverpool v Chelsea

Rafa Benitez returns to Anfield this Sunday where he will be hoping for 3 points and a rare warm welcome.  Chelsea are still in the thick of a battle for the Champion's League places while Liverpool will be wanting to prove themselves against one of the league's elite.  Historically fixtures between the two have been open games and this should be no different.  Sunday's trade is ideal for such an occasion where a couple of goals are fancied and picking a winner is not so clear cut.

Trade Drivers:

  • Similar momentum (W3 D2 L1) v (W4 D0 L2)
  • iFB expected goals 1.82 v 1.34
  • No 0-0s and just one 1-0 in last 10 Head to Heads (H2H)
  • Comparing form against sides of similar grade / status (courtesy of Betform Pro): B v A
    • Total 2 - 3 goals expectation is 67%
    • Over 1.5 goals expectation is 89%
    • BTTS 'Yes' expectation is 67%
Trade:
  • Entry
    • Dutch 2-0, 1-1, 0-2 for 30% of stake, and
    • Dutch 3-0, 2-1, 1-2 & 0-3 for remaining 70% of stake
    • The P/L across the book should read approx.
      • 0 goals: -100%
      • 1 goal: -100%
      • 2 goals: +25%
      • 3 goals: +210%
      • 4+ goals: -100%
  •  Exit
    • Hedge after the 3rd goal
  • Dangers and possible mitigating moves
    • 0 - 1 goals - this will result in the loss of the full stake - consider covering 0-1 / 1-0 if there is an early goal as the odds will be much greater than at kick off.  It is important that if the second goal has not arrived you exit to a pre-determined acceptable loss.
    • An early 3rd goal - ideally we only want the 3rd goal to arrive as late as possible, however, if we get 3 goals before half time, close the trade for a loss - I would expect approximately 50% loss if there are 3 goals by half time.
    • 4+ goals - this is only a danger if you don't hedge after the 3rd goal
If you would like to learn more about trading, including strategies for reducing losses and maximising profits in-play, check out The Sports Trading Academy where you can learn the necessary skills needed, from professional traders.

Good luck whatever you are on this weekend.
All the best
Ronnie

Goal List Prep: 21/22 April

Sunday 21st April:

14:00 - Roma v Pescara




15:30 - Feyenoord v Vitesse




18:00 - Antalyaspor v Bursaspor





Monday 22nd April:


20:00 - Man Utd v Aston Villa



Saturday 20 April 2013

Goal List Prep: Saturday 20th April

15:00 - Swansea v Southampton



15:00 - West Ham v Wigan




17:00 - Real Madrid v Betis




18:45 - Willem II v Roda JC




19:45 - AZ Alkmaar v PSV



Premier League Bets: Saturday 20th April

Unfortunately, I'm not around this afternoon to trade the usual Saturday fixture list but I thought I would stick up a few of the bets I will be having in the Premier League today, opportunities where I believe there is value in the markets (and confidence in the outcome of course!).  

On a normal day I would bet some of these while building trades around the others.  If anything, hopefully it gives you a feel for some of the considerations I make when picking my selections.  Betform Pro (BFP) provides the ability to analyse a team's performances against teams of similar grade / ability to the opposition and has become integral to filtering my selections.  I have included the value identified by BFP in the odds available.


WBA  v Newcastle – 2-3 goals @1.95 
[19 in 32 respective home and away games finished 2/3 goals] BFP (16% value)

West Ham v Wigan – BTTS Yes @ 1.7, 
[76% of last 6 respective home and away have had BTTS Yes] BFP (11% value)

Sunderland v Everton – FT Draw @ 3.4
[14 in 32 respective home and away games finished in a draw, including 6 in last 12] BFP (13% value)

Swansea v Southampton – Over 1.5 1st half goals @ 2.88
[17 in 32 respective home and away games have had over 1.5 1st half goals] BFP (25% value)


I hope the above provides food for thought.

Good luck whatever you're on today
Ronnie

Take these as tips at your peril, I don't claim to be a 'tipster' so I won't take any responsibility for what you do with this information and this won't be a regular feature for the blog.

Friday 19 April 2013

Goal List Prep: Friday 19th April

17:30 - St Polten v Lustenau




19:00 - Ajax v Heerenveen




19:00 - Helmond v Sparta Rotterdam




19:00 - Go Ahead Eagles v Eindhoven




19:00 - Emmen v Almere City



Sunday 14 April 2013

Premier Trade: Stoke v Man Utd

Man Utd go to Stoke on Sunday in what at first glance should be a straight forward victory for the champions elect.  Stoke are on an abysmal run, their form only worsened by Reading while Man Utd are on course to break records in taking back the title.  Historically, Stoke have been a tough test for the EPL's top sides although Man Utd have a good record at the Britannia Stadium.  I expect Man Utd to win in a low scoring game, however Stoke's past results against the division's elite are too hard to ignore, so it is worth keeping the draw on side.

Trade Drivers:

  • Momentum (W0 D1 L5) v (W5 D0 L1)
  • iFB expected total match goals range 2.33 - 2.72
  • Last 4 corresponding fixtures finished 1-1, 1-2, 0-2, 0-1
  • Comparing performance against sides of similar grade / status (courtesy of Betform Pro): C v D
    • 45% of last 20 combined ended in a draw (20% value)
    • Stoke v Grade A seen 8 in 10 end in a draw (6 by the 1-1 scoreline)
    • 70% of last 20 combined finished Under 2.5 goals (15% value)
Trade:
  • Entry
    • Dutch 0-2, 0-3, 1-1 & 1-2 for 80% of stake
    • Dutch 1-0 & 2-1 for 10% of stake
    • The Profit / Loss across the book should read approx.
      • 0-2, 0-3, 1-1 & 1-2 : +115%
      • 1-0 & 2-1: 10%
      • All other scores: -100%
  •  Exit
    • This trade will only go against us with a couple of early goals.  Decide on an acceptable loss (e.g. 50% of stake) and exit at this point.  Personally I will exit if a third goal is scored.
  • Dangers and possible mitigating moves
    • No goals - this will result in the loss of the full stake - you may wish to spend an extra 5% covering 0-0.  Alternatively you may prefer to exit on c.70min
    • 0-1 - The trade can be exited for a small win / loss on 70/75 min given the scores that are covered.  If Man Utd take an early lead the 0-1 price will be much higher than the pre-match price and can be backed for a small stake to provide cover.
    • Upwards of the target scorelines - consider exiting the trade when a target score is hit or spending some potential on additional scorelines. 
If you would like to learn more about trading, including strategies for reducing losses and maximising profits in-play, check out The Sports Trading Academy where you can learn the necessary skills needed, from professional traders.

Good luck whatever you are on this weekend.
All the best
Ronnie

Friday 12 April 2013

Free Goal List Strategy

Volume 2 of the Goal List report is now available and, packed with stats, analysis and strategies, it suggests plenty of options for trading the goal list selections.  500 games and over 1500 goals have been analysed to identify where the edge lies in Goal List fixtures.  However, not all of the trends and strategies made the cut and into the final draft of the Goal List Report.  Here's one such strategy and the supporting analysis which, over the life of the Goal List, boasts a +16% yield...

Lay Under 1.5 goals in-play (English & Dutch fixtures)

A popular strategy amongst football traders is to lay Under 1.5 goals in-play at a chosen point while the match is still 0-0.  If you are not familiar with this approach there is more to it than simply taking an odds-on Over 1.5 goals bet in-play.

First of all, the purpose of taking this market on in-play is that a vast amount of games do not see goals early in a game.  The Dutch Eredivisie and English Premier Leagues experience goals in the first 15 minutes of games on 13.5% and 12.5% of occasions,  respectively   In fact, even the goal list selections have only resulted in a goal within the first 15 mins of a match on 32% of occasions.  While this is a very impressive stat (and the goal list report details a fantastic strategy to benefit from this) early goals are rare and, with the right match selection, you can find some great value waiting in-play to place this bet.

Secondly, the staking strategy makes this different to a delayed bet of 2 or more goals.  When we enter the trade, we do so laying Under 1.5 goals for a set stake e.g if we lay for a stake of £20 at odds of 3.0 our profit and loss scenarios will be +£20 on Over 1.5 goals and -£40 on Under 1.5 goals.  The important thing to understand when entering this trade is that -£40 is not our true liability, instead it should be equivalent to our stake, so -£20.  The reason being is that our exit point, should the trade go against us, is at half of the odds of the original lay price, so in this example at odds of 1.50 on the Under 1.5 side.  If the odds half before a goal is scored we back the new Under 1.5 price at twice the original stake, so £40.  In this situation, our profit loss scenario is now -£20 on Under 1.5 goals and -£20 on Over 1.5 goals.

Should a goal arrive before the exit point we are presented with three choices:

  • Back under 1.5 goals for a stake that will result in profit on both sides of the trade (the green screen)
  • Remove your original liability by laying Over 1.5 goals to leave a free bet on Over 1.5 goals
  • Do nothing and wait for a second goal before the planned exit point, which will now be later in the match
You will see that what we are really betting on is that the two goals we are after will actually arrive within a given time frame (or at least that the first goal will).

So, how are you most likely to profit using this technique to trade the goal list selections?

We lay Under 1.5 goals on 30 minutes when the game is 0-0 (English and Dutch fixtures).  This is slightly later than most traders might normally look to lay but the stats support increased profitability when trading the goal list if you do so (and it means you are still in the trade later into the game when the occurrence of goals is more likely).  Entering on 30 minutes would mean your 0-0 exit point is around 70 minutes.  If a goal is scored in this time and you decided to stay in the trade it is likely you would be able to do so until 84/85 minutes (again approximate and depending on the match).

We consider the stats in the top two leagues in Holland and England, simply because they provide a suitable sample size.  The goal list report goes into detail with stats, tables and graphs  but in this instance I will just present the trend, and that is that in these two countries, 60% of goal list qualifiers which remained goalless on 30 minutes seen the 1st goal scored within 70 minutes and the second before 85 minutes.  If the latter of the options had been followed after the first goal (i.e. wait for the second goal) this would have resulted in a yield of +16% (inclusive of 5% Betfair commission) to level stakes from 116 matches.  Unfortunately, the data isn't available to back test the profitability if either of the other two options were taken after the first goal.

I hope this post provides food for thought when trading the goal list, even it it wasn't quite worthy of the final report.  Thanks for your interest.

Al the best
Ronnie

Post Note added 14th April 2013

Hopefully those of you who follow the goal list got to profit from the above strategy in yesterday evening's Heracles v Groningen match (although you probably lost out on Reading v Liverpool too - I still can't understand how that remained goalless but that's football and we expect losing trades).

I coupled the above strategy with another strategy detailed in Volume 2 of the Goal List report when trading the Heracles v Groningen match.  The 1st goal came on 62 minutes, but the market had traded in such a way that the exit point on the Under 1.5 goals lay would have been on 65 minutes (5 minutes earlier than might usually be expected, as described above).  There are various reasons why the exit might vary which include the goal expectation of a match and how the match unfolds in-play.

Anyway, this observation has prompted me to carry out a sensitivity analysis on the above strategy and, in particular, understand how the profit would have been affected if the exit point at 0-0 was earlier, on 65 minutes.

The sample size is the same as the entry point hasn't changed but, as you would expect, the number of losing trades increases.  However, this does not have a significant effect on the profitability of the strategy based on past goal list selections.  The success rate falls to 58.6% but more importantly the yield only reduces to 14.3% (still a very nice return).

Opportunities to trade this strategy will come along infrequently (approximately 1 in 5 games).  When trading the goal list I would recommend that you do not necessarily try to trade every selection, but instead, look for the opportunities as the arise - these might be taking a pre-match position or waiting to trade in-play.  Obviously, those who have invested in Volume 2 of the report will be able to identify a greater number of opportunities.

Thanks for reading
Ronnie.



Sunday 7 April 2013

Goal List Prep: Sunday 7th April

12:30 - MSV Duisburg v Sandhausen



13:30 - NEC v AZ Alkmaar




15:30 - Ajax v Heracles




18:00 - Copenhagen v OB



Saturday 6 April 2013

Goal list Prep: 6th April

11:30 - Istanbul BB v Karabukspor 



12:45 - Reading v Southampton




14:30 - Werder Bremen v Schalke



15:00 - Crystal Palace v Barnsley




16:00 - SonderjyskE v Midtjylland




19:45 - Willem II v PSV




21:00 - Barcelona v Mallorca



Premier Trade: Reading v Southampton

The lunchtime kickoff sees an in form Southampton travel to lowly Reading.  Southampton are all but guaranteed Premier League football next season having beat both Liverpool and Chelsea in recent weeks while Reading will be hoping a change in manager will provide the lift required to make a last ditch attempt to survive relegation.  Reading are at the stage now where they need to have a go at getting out of trouble and Southampton can afford to play their natural game which usually lends itself to a few goals .

Trade Drivers:

  • Momentum (W0 D0 L6) v (W3 D1 L2)
  • iFB expected goals 1.90 v 1.63
  • Combined mean season Over 2.5 occurrence is 61-70%
  • Combined average goals / game (last 6) is 3.25
  • Comparing performance against sides of similar grade / status (courtesy of Betform Pro): D v D
    • Over 2.5 goals expectation is 61%
    • BTTS 'Yes' expectation is 65%
Trade:
  • Entry
    • Dutch 2-1, 1-2 & 2-2 for 70% of stake
    • Dutch 0-2 & 2-0 for 20% of stake
    • Dutch 0-1 & 1-0 for remaining 10% of stake
    • The Profit / Loss across the book should read approx.
      • 2-1, 1-2 & 2-2 : +185%
      • 0-1 & 1-0: -35%
      • 0-2 & 2-0: +90%
      • All other scores: -100%
  •  Exit
    • Decide on an acceptable loss (e.g. 50% of stake) and exit at this point if the trade goes against us.
  • Dangers and possible mitigating moves
    • No goals - this will result in the loss of the full stake - if confident scalp the 0-0 alternatively cover it with a small stake
    • 1-1 - this is not too much of a problem until approximately 70mins as the potential profit on the 1-2 & 2-1 scorelines will counteract this risk.  If 1-1 at this stage of the game consider how the game is unfolding and exit accordingly bearing in mind your acceptable loss
    • Upwards of the target scorelines - consider greening up or spending some potential on additional scorelines. 
If you would like to learn more about trading, including strategies for reducing losses and maximising profits in-play, check out The Sports Trading Academy where you can learn the necessary skills needed, from professional traders.

Good luck whatever you are on this weekend.
All the best
Ronnie

Friday 5 April 2013

Goal List Prep: Friday 5th April

17:30 - St Polten v BW Linz



18:00 - Antalyaspor v Kasimpasa




19:00 - Cambuur v Oss




19:00 - G.A Eagles v MVV




19:00 - Almere v Eindhoven




19:00 - Dordrecht v Sparta Rotterdam